Chapeau! is a brand conceived and developed by cyclists who yearned for great quality products that come complete with a touch of class. For too long, bicycle related paraphernalia has been dominated by garish styling and an over inflated sense of its own value, which as consumers ourselves, we found a touch hard to swallow after a while. From this frustration that knowing something wasn’t right and that something could be done to change things, the ideas for Chapeau! and a kind of “peoples bicycle club” began to flow and we arrived at the following set of guiding principles to ensure user happiness
- An understated, but classic sense of style. Your bike related bits don’t deserve to be hidden in a draw or box somewhere! They should be good enough to live on display and garner a sense of interest from the un-initiated, as opposed to bewilderment and sometimes repulsion! Its official, cycling is now cool and we can all start being a bit more proud of our sport!
- A fair price for a quality product. Chapeau! is never going to be the lowest price, but we strive to make sure it always provides the best value. And as we all should know, price and value are two very different things!
- Product explanations that are realistic, fair and easy to decipher! Nothing worse than getting your hopes up and having them dashed is there?
If you ever feel that a Chapeau! product has failed in the any of the above, we want to hear from you, so we can put it right.