12 - 14 May 2017, Olympia - London

Newpharaoh is a Paris based cycling accessories label, designed and founded by a bike messenger inspired to look good whilst working. After a successful Kickstarter campaign, it was able to grow into a ‘sport luxe backpack brand founded in cycling culture’. Newpharaoh are attending Spin Cycling Festival to showcase their new designs before their brand relaunch in the summer!

The collection draws design themes from city skylines, bauhaus and the messenger lifestyle that form an individual style. The motivation for the products is the fusion of androgynous minimal chic combined with everyday use and practicality. The products can be fluidly transferred into your daily habits to encourage an active lifestyle with geometric and urban inspired design, made from durable hardwearing fabrics, founded in cycling and bike messenger culture.

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