12 - 14 May 2017, Olympia - London

Strada Hand Built Wheels, established in 2011, is here to remind cyclists of the benefits of hand built wheels to those who may not have considered them before. After the frame, the wheel of your bike is the most critical component in how it rides and handles so we consider your weight, height, physique, power, type of bike before selecting a rim, hub and spokes to build a wheelset to match you perfectly.

Based in Worthing, West Sussex in our own 800 sq foot workshop + office we use the best equipment and techniques to ensure high quality wheels and customer service to our riders. Strada have built in excess of 2500 pairs of wheels and have shipped to places as diverse as Iceland and Darwin, Australia.

Our wheels have been used in the Tour de France and at 2012 summer Olympics and are ridden weekly by pro riders racing at the highest level as well as being ridden over countless Alpine passes, muddy cyclocross races and daily rides to work.

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